Privacy Policy

Data Privacy Policy

Protecting your data is very important to us. Therefore, when you use our website www.vasthraya.co.uk, we will, of course, comply with applicable provisions of data protection law by the following data privacy policy.

Collected data and the purpose of data use.

We will collect personal data based on your consent, to perform contracts with you and/or to perform legal obligations. Personal data includes any information related to an identified or identifiable natural person.

Usage data.

 When you visit our website, we will collect usage data (for example, your browser, times of access, product pages you visit, device data, version of the app, etc.) for statistical purposes, to optimize our products and services, and to guarantee system security.

Data is collected when you place an order as a non-registered user.

If you place an order without registering (“order as a guest”), we will store the personal data we need to process the transaction (name, address, e-mail address, payment information). In addition, you may provide us with your telephone number, so that we can reach you more quickly if we have any questions. If you have filled out the optional field “date of birth,” we will also send you our birthday special. Guest customers also benefit from our international customer service.

We will process your personal data to process and fill your order and to optimize our products and customer services. To process and fill your order, to ship products, or to process and maintain customer data, we will transfer personal data to specialized service providers, such as shipping companies.

Data is collected when you place an order as a registered user.

Ordering from Vasthraya is very convenient. We offer free registration, in which case your data will be stored in a password-protected customer account independently of any order. Your Vasthraya customer account will simplify the ordering process and offers the following:

Products will be added to your shopping basket, enabling you to continue your shopping experience.

There is no requirement for you to re-enter your information each time you place an order.

You can access your information from any location and utilize the international customer service provided by Vasthraya.

You have the option to modify your information under “Your Account” or to delete your customer account in the Online Shop (refer to the details below).

To establish a customer account, we will require your name and email address. Additionally, you may provide your phone number and date of birth. You can review your customer account and the information stored within it at any time. To remove your customer account in the Online Shop, please utilize the link labeled “Delete Account.” Be aware that if you choose to delete your account, any data collected for your customer account will be erased unless it is necessary for fulfilling outstanding orders and/or for legal compliance.

To safeguard against any unauthorized use of your customer account, ensure that you log out after each session. This is particularly important when using a public or shared computer, as it helps to keep your information secure.

If you wish to join the Vasthraya VIP Club, you must first create a customer account. The data we collect will also be utilized for the services provided to members of the Vasthraya VIP Club.

International Customer Service.

We strive to offer you the most straightforward, convenient, and comprehensive customer service available.

If you reach out to us with a service request using our contact form, we will gather the necessary data for communication (name, email address). Optionally, you may also provide your customer number and address. Our contact information can be found on the Contact Us page of this website.

Marketing purposes.

We will utilize your data for our marketing initiatives (such as newsletters or promotional offers). If you choose to subscribe, we will collect your name and address, and optionally your date of birth, email, phone number, and the source through which you discovered us.

Vasthraya e-mail newsletters.

We cordially invite you to subscribe to our complimentary Vasthraya e-mail newsletter. Upon subscribing, you will receive emails containing information regarding our products and services, including updates on new offerings and details about special promotions at regular intervals.

By providing your e-mail address, checking the consent box, and clicking the “Register” button, you agree that the Vasthraya Marketing team may utilize your e-mail address for marketing purposes as outlined below:

I hereby give my consent to receive the Vasthraya Newsletter and acknowledge that the Vasthraya Marketing team may process my personal data to send me regular updates about its products. My data will be handled in accordance with the Data Privacy Policy. I retain the right to withdraw my consent at any time by informing Vasthraya Marketing.

You may also opt to provide additional information when subscribing to the newsletter. This information may include your first name, last name, date of birth, and your interests regarding the information you wish to receive from us.

After subscribing to our newsletter, you will receive an email from us. To finalize your subscription, you must click on the activation link contained in that email. Your e-mail address will then be securely stored and will not be shared with third parties.

In order to provide you with information through our newsletter that is specifically tailored to your interests, we will analyze your usage of the Online Shop, including the products and services you view or order. This analysis will be used solely for this purpose, and we will not share this information with any third parties. We utilize cookies to monitor the usage of our website. By default, most browsers accept cookies. You have the option to allow or block session cookies and persistent cookies independently by adjusting the relevant security settings in your browser. Please note that if you block cookies, certain features of our website may not be accessible to you, and some websites may not display correctly.

To enhance our newsletter, we will also employ e-mail analysis services that may monitor your personal reading preferences by analyzing whether e-mails are opened and which links are clicked. To track e-mail openings, the newsletter will retrieve a specific graphic file from the server.

If you decide that you no longer wish to receive our newsletter, you may unsubscribe at any time. Each newsletter issue will contain an unsubscribe link in the footer, making the process easy, convenient, and free. Alternatively, you can unsubscribe by sending a simple notice to the email address info@vasthraya.co.uk. Upon unsubscribing from the newsletter, all data you provided for subscribing to the Vasthraya newsletter will be deleted.

 Transfer of data to third parties.

Personal data will solely be shared with third parties that are essential for processing purposes, such as shipping and payment services. We guarantee that appropriate data protection measures are implemented when transferring data to third countries.

Erasure of data.

Stored personal data will be deleted upon the revocation of consent, when it is no longer necessary, or if its storage becomes unlawful, unless there are legal obligations for retention.

Your rights

Upon your request, we will disclose which of your data is retained by us. Information may also be provided in an electronic format. Additionally, upon your request, we will correct, block, or delete your personal data that we hold. Your right to delete personal data may be limited by legal recordkeeping requirements. You have the right to withdraw your consent to the processing of your data at any time for future actions. This withdrawal will not affect the legality of data processing that occurred prior to the revocation of consent.

You have the right to request that we provide or transfer your data, which you have supplied to us and which we process through automated means or to which you have consented, in a machine-readable format to other controllers.

You may also object to the use, processing, or transfer of your personal data, including, but not limited to, for direct advertising purposes (e.g., email marketing or promotions), at any time by informing our data protection officer (at the address above or by emailing info@vasthraya.co.uk). This will incur no transmission costs beyond standard rates. Upon receiving your objection, we will cease to use or process the specified data for direct advertising purposes and will promptly stop sending you any further advertisements, including our magazine.

You may also file a complaint with the relevant data protection authority in Hannover.

Security and encryption.

We safeguard your personal data with advanced technical and organizational measures. Data transmission is secured through SSL encryption.

Payment via Klarna.

To provide you with Klarna’s payment options, we may, during the checkout process, share your personal information, including contact and order details, with Klarna. This is done so that Klarna can determine your eligibility for their payment options and customize those options for you. Your personal information will be handled in accordance with Klarna’s privacy policy.

By choosing the payment method “payment via Klarna,” you agree that we may gather the following personal information necessary for processing the purchase with invoice payment and conducting an identity and credit assessment. This includes your first name, last name, address, date of birth, gender, email address, telephone number, as well as data pertinent to processing the purchase with invoice payment related to the order, such as the quantity of products, product identifiers, invoice total, and applicable tax percentages. This information will be transmitted to Klarna [insert Klarna address] (hereinafter referred to as “Klarna”). The data will be shared to enable Klarna to process your purchase using the selected payment method, issue an invoice, and conduct an identity and credit assessment. Klarna has a legitimate interest in receiving the purchaser’s personal information and requires this data to obtain insights regarding the purchaser’s identity and credit rating from relevant credit rating agencies. Further details about the credit rating agencies that Klarna collaborates with can be found in Klarna’s data privacy policy. In relation to the decision to enter into, execute, or terminate the contract, Klarna also gathers and utilizes, in addition to verifying the address, information about the purchaser’s previous payment behavior and predictive data concerning future payment behavior. Scores are generated by Klarna using a scientifically validated mathematical-statistical approach. Klarna will also utilize your address information for this purpose. If this assessment indicates that your credit rating is inadequate, Klarna will promptly notify you.

You can revoke your consent for Klarna to use your personal data at any time by informing Klarna. Nevertheless, even if you withdraw your consent, Klarna retains the right to process, utilize, and transfer personal data as necessary for payment processing through Klarna’s services, as mandated by law, or as directed by a court or regulatory body.

Contests

Engagement in contests necessitates the collection of personal data. Winners may be contacted via email and will be publicly announced. Data will be deleted when it is no longer needed.

Facebook Connect and Google+ Sign-In.

You have the option to register using Facebook Connect or Google+ Sign-In. Your registration details will be shared with Vasthraya only with your explicit consent. If you do not consent, please use a standard Vasthraya account.

 Cookies and Tracking.

Cookies are small text files that your browser saves on your computer’s hard drive. Our cookies do not contain any personal information and are solely used for navigation and recognition purposes.

We utilize two categories of cookies: “persistent cookies,” which remain on your computer for an extended duration, and “session cookies,” which are deleted immediately upon closing your browser. Persistent cookies assist us in recognizing you during your subsequent visits to our website. However, you have the option to manually remove these cookies from your browser if you wish. Session cookies are essential, for instance, to enable you to add products to your shopping cart during your visit and to retain those products in your cart until you are prepared to finalize your order. Additionally, cookies aid us in analyzing customer interactions with our website, allowing us to continuously enhance and optimize the site.

Most browsers are set to accept cookies by default. You can choose to allow or block session and persistent cookies independently by adjusting the relevant security settings in your browser. If you choose to block cookies, certain features of our website may not be accessible to you under specific circumstances, and some websites may not render correctly.

Google Analytics.

Our website utilizes Google Analytics, a web analysis service provided by Google. This service employs cookies that are saved on your computer, enabling an analysis of your interaction with the website.

Data regarding your usage of this website, generated by cookies, is typically sent to a Google server located in the United States for storage. If IP anonymization is enabled on this website, your IP address will initially be truncated by Google within member states of the European Union or other signatory states to the Agreement on the European Economic Area. It is important to note that Google Analytics has been set up on this website to ensure that IP addresses are tracked anonymously (a process known as IP masking). Only in rare instances will the complete IP address be sent to a Google server in the United States and masked there. On behalf of the website operator, Google will utilize this information to analyze your website usage, compile reports on website activities, and offer additional services to the website operator related to website and Internet usage. The IP address that your browser transmits in connection with Google Analytics will not be combined with any other data from Google. You have the option to block cookies by adjusting the relevant settings in your browser; however, please be aware that blocking cookies may prevent you from fully utilizing all features of this website.

Furthermore, we utilize Google Analytics advertising features to track impressions within the Google Display Network. To achieve this, we enhance website data with non-personal information sourced from our Google advertising products. You can stop the tracking of data regarding your usage of the website (including your IP address) generated by cookies, as well as the tracking of data from Google advertising products and the processing of such data by Google, by downloading and installing a browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

Google Conversion Tracking is employed to assess ad performance.

The effectiveness of our advertising campaigns utilizing Google AdWords is evaluated through Google Conversion Tracking, a service provided by Google Inc., located at 1600 Amphitheatre Pkwy., Mountain View, CA 94043 (hereinafter referred to as “Google”). If you arrive at our website via a Google advertisement, a cookie will be placed on your device. Through these cookies, we obtain insights into which products and services on our websites are utilized by our customers. Cookies are automatically removed after 30 days. No personal data is shared with us in this context. Should you wish to disable cookies for conversion tracking, you can adjust the relevant settings in your browser to block cookies from the domain “googladdservices.com”. Google remarketing displays interest-based advertisements. To disable cookies, visit: http://goo.gl/pB3EE or http://www.networkadvertising.org/choices/.

Google Remarketing

We utilize Google remarketing for our Online Shop, which is a Google initiative focused on interest-based advertising. By leveraging cookies that have been saved during previous visits to our Online Shop, we are able to display online advertisements tailored to the interests of users. These advertisements may feature products that you have previously viewed or items that could pique your interest based on your browsing and purchasing behavior.

You have the option to disable the use of cookies by Google for these purposes: http://goo.gl/pB3EE

Alternatively, you can also opt to deactivate cookies from third-party providers in general: http://www.networkadvertising.org/choices/

For further details and information regarding Google’s data privacy policy, please visit: http://www.google.de/intl/de/policies/privacy/

Retargeting Marketing.

We may implement retargeting technology on our website. This technology gathers information about the browsing habits of website visitors for marketing purposes in an anonymous manner and places cookies accordingly. This enables us to analyze browsing behavior and subsequently display targeted product recommendations through relevant advertising banners when users visit other websites. Under no circumstances can anonymous data be utilized to identify visitors to the website. The data collected will solely be used to enhance the advertised products and services. Each display banner will feature a small “I” (representing “information”) in the lower right-hand corner, which, when hovered over, will open additional information. When clicked, this will redirect you to a page that explains the system and provides an option to opt out. By selecting the “opt-out” option [please insert link for opt-out cookie], an opt-out cookie will be created, which will prevent the display of such banners in the future. The data collected will not be utilized for any other purposes or shared with third parties.

Tracking usage.

We may employ technology to statistically monitor the usage of our website. To achieve this, certain information regarding your visit will be tracked and sent by your browser. The data collected will include: request (file name of the requested file), browser type/version (e.g., Firefox 29), browser language (e.g., German), operating system (e.g., Windows 8), internal resolution of the browser window, monitor resolution, JavaScript activation status, Java on/off status, cookies on/off status, color depth, referrer URL (previously visited website), IP address (which will be anonymized and deleted immediately after use), time of access, clicks, order amounts, if applicable, and the content of completed forms, if any (for user-defined text fields, such as name and password, only “filled out” or “not filled out” will be transmitted).

On the website, you have the option to use specific forms to send data to us. If personal data is not involved, the information you provide in forms will be stored and analyzed statistically. In cases where personal data is involved, only the cancellation or successful transmission will be tracked for statistical purposes, unless you explicitly allow us to analyze your data for statistical purposes.

Please be aware that this cookie will only be activated for the browser and device you are using, and you must opt-out separately for any additional browsers or devices. This also applies if all cookies on your device are deleted.

Facebook Pixel.

We may utilize the Facebook Custom Audience Pixel, a service provided by Facebook, on our website. A cookie is placed that enables us to comprehend how our marketing efforts are received on Facebook and how they can be enhanced. For instance, your actions can be monitored once you navigate to a seller’s website by clicking on a Facebook advertisement. The aim is to evaluate the effectiveness of Facebook ads for statistical and market research purposes, thereby enhancing future advertising strategies. Data collected in this context remains anonymous to us, preventing any conclusions about your identity. Nevertheless, Facebook will store and process this data, which may be associated with your user profile, allowing Facebook to utilize such information for its advertising objectives as outlined in the Facebook data use policy (https://www.facebook.com/about/privacy/). This could enable Facebook and its business partners to display advertisements both on and off the Facebook platform.

Performance Monitoring Anonymous performance data may be gathered to enhance web applications.

Performance Monitoring

We may implement Performance Monitoring on our website. This service tracks the performance of web applications. When utilized, your data will be rendered anonymous immediately.

Liability

The content presented on this Website is offered without any guarantees, conditions, or warranties regarding its accuracy. Unless explicitly stated otherwise, to the fullest extent allowed by law, Vasthraya, along with its suppliers, content providers, and advertisers, expressly exclude all conditions, warranties, and other terms that might otherwise be implied by statute, common law, or equity concerning the use of or content on the Website. They shall not be liable for any damages whatsoever, including but not limited to direct, indirect, special, consequential, punitive, or incidental damages, or damages for loss of use, profits, data, or other intangibles, damage to goodwill or reputation, or the costs associated with procuring substitute goods and services, arising from or related to the use, inability to use, performance, or failures of this Website and any materials posted therein, regardless of whether such damages were foreseeable or arise in contract, tort, equity, restitution, by statute, at common law, or otherwise. This does not affect Vasthraya’s liability for death or personal injury resulting from its negligence, nor for fraudulent misrepresentation, misrepresentation regarding a fundamental matter, or any other liability that cannot be excluded or limited under applicable law.

The above exclusion does not limit or exclude any of your rights concerning products purchased from the Website or any statutory rights. If you are a consumer, we will be liable for any loss or damage that is a foreseeable result of our breach of contract or negligence. Since we only provide products for consumer use, we have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.

Law and Jurisdiction

These Terms and/or your use of the Site shall be governed by and interpreted in accordance with English law, with the English Courts holding non-exclusive jurisdiction over any disputes that may arise. If you reside in Northern Ireland, you may initiate proceedings there, and if you are a resident of Scotland, you may also commence proceedings in Scotland. Variation Vasthraya Limited retains the right to modify, remove, or alter website content without prior notice.

Variation

Vasthraya Ltd reserves the right, at its sole discretion, to amend, remove, or change the goods available and/or any page of this Website at any time and without notice.

Contacting Us

You may reach us using the information provided on the Contact Us page of this website.